Electronic Billboard Technology Announces Expansion Of Mcdonald's In-Store Program

Austin, Texas – January 30, 2002 – Electronic Billboard Technology, Inc. (EBT), a subsidiary of SI Diamond Technology, Inc. (OTC BB: SIDT) today announced it will move forward with its marketwide rollout program with McDonald's of Hawaii.

The program's expansion will include selling advertising space on the E-WindowTM and E-BannerTM products. The technology will be installed in nearly 80 McDonald's locations throughout Hawaii. The advertising sales efforts will be led by Minneapolis agency Gabriel deGrood Bendt, who will provide creative services for advertisers along with helping them leverage the technology and the expanded audience reach that McDonald's provides.

"McDonald's has experienced increased sales lift results using our E-WindowTM and E-BannerTM products during a test period we just concluded," says Marc Eller, Chairman and CEO of SI Diamond Technology. "They've taken advantage of the benefits of this digital point-of-sale technology, which features video and sound. Many other retailers and advertisers are also showing interest in this unique tool because of its ability to reach active consumers in a captive environment."

Electronic Billboard Technology is a leading marketer and manufacturer of digital point-of-sale technology. The technology is present in several retailers throughout the country.

Safe Harbor Statement

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Act of 1934, and is subject to the safe harbor created by those sections. The Company's actual results could differ materially from those projected in the forward-looking information. Future results may be impacted by risk factors listed from time to time in SIDT's SEC reports. SI Diamond Technology, Inc. disclaims any intent or obligation to update forward- looking information.

SI Diamond Technology is a holding company consisting of three operating subsidiaries. The wholly owned Field Emission Picture Element Technology, Inc. (FEPET) subsidiary is developing products for applications utilizing SIDT's proprietary field emission technology. The wholly owned Electronic Billboard Technology, Inc. (EBT) subsidiary is geared toward the commercialization of electronic digitized sign technology. Sign Builders of America, Inc. (SBOA), a wholly owned subsidiary of EBT is a manufacturer of high quality signage. SI Diamond Technology's website is www.sidiamond.com.

Gabriel deGrood Bendt is a full-service marketing and advertising agency based in Minneapolis. Current clients include DuPont Corian®, Zebco, Sempra Energy, Hunter Douglas Window Fashions, Danze, The Star Tribune Company, Novus Print Media, Electronic Billboard Technology, CNT, The CyberGroup Network, Hamline University, The Thymes and The Science Museum of Minnesota.

Company Contact:
Doug Baker
Applied Nanotech Holdings, Inc.

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